Research Project into Film Audiences Part 2

How Do Various Audiences Consume Films?

I want to find out where and how different audiences consume their films. There are many ways in which a person can view a film, such as at the cinema (mainstream and independent), on the internet, TV broadcasts, purchased or hired DVDs, etc and this is affected by the audiences’ age, gender, personality, social class, spending power, etc. For example, mothers who stay at home to look after their children would probably purchase or hire DVDs which are suitable for children to watch at home, rather than go to a mainstream or independent cinema, such as Vue or Odeon, as it is simpler and more convenient. There is also a wider range of films available on DVD or video compared to what might currently be shown at the cinema.  In comparison, a student who may not have much money would probably choose to stay at home and watch films on TV or on the internet as this is cheaper than visiting the cinema but making a visit to the cinema every once in a while to see a Hollywood film or current blockbuster.

I am going to give a survey to 5 different people and ask them to fill it in; this is to investigate more in to how and where they watch films. It will be an online survey so that I can reach a wider range of people, of varying ages and backgrounds. The type of questions my survey will contain are a selection of both open and closed questions, therefore giving me a wider range of material to use when drawing together my conclusions. The 2 question that will be the most important are the last ones as they are directly asking the person where they view films and why they view them there. Once the surveys have been filled in I will be able to collate the data and show my results in the form of graphs and a conclusion.

Here is my survey I have asked people to fill in:

1. Age

2. Gender

3. Occupation

4. Location

5. How many films do you watch, per month?

6. How many times do you go to the cinema, per month?

7. How many DVDs do you buy, per month?

8. Would you like to spend more time watching films?

9. Where is your favourite place to watch films?

10. Why is it you favourite place?

Here is a link to my survey online http://www.surveymonkey.com/s/K2QVWDF  

This is the data I have collected from the online survey site. To make them easy to read I have put them in a table. This is because it’s important that the information stays together rather than just being about age or gender. 

Name	Melissa Nathoo	Ben Dalrymple	Jemela Coventry	Victoria Randell	Pearl Randell
Age	25	32	33	16	53
Gender	Female	Male	Female	Female	Female
Occupation	Membership Adviser at a gym	Business Development Manager	Company Director but on maternity leave	Student	Kitchen Assistant
Location	Burry St Edmunds, Suffolk	Silverstone, Northants	Stroud, Gloucestershire	Norwich, Norfolk	Norwich
How many films do you watch, per month?	3	12-15	4-6	1-2	2-3
How many times do you go to the cinema, per month?	1	2	0-1	0-1	1-2
How many DVDs do you buy a month?	0	2-5	1-2	0-1	1-2
Would you like to spend more time watching films?	Yes	Yes	Yes	Yes	Yes
Where is you favourite place to watch a film?	At the cinema	Purchased DVDs	Purchased DVDs	At the cinema	At the cinema
Why is the above your favourite place to watch films?	Large screen, surround sound and a good atmosphere.	We have a good home cinema system.	Its the easiest way with two young kids. My 2 year old loves watching them too so we always use the PS3 to watch Blu-rays & DVDs	Good sound, special, better quality.	atmosphere and sound/picture quality