Which Types of Marketing Effect Audiences in Different Age Categories?
I think that people of a younger age (10-30 year olds) are more likely to be affected by digital marketing and advertising than older people (40+ year olds). This is because the younger generation have more contact with digital resources, such as online reviews, trailers on video websites, cinema listings, official film websites, and merchandise like computer games and music downloads. They have been brought up in a world dictated by technology and are therefore more familiar with these applications. Whereas the older generation are used to more conventional types of marketing and advertising, such as magazine and newspaper reviews, interviews and adverts, radio interviews, reviews and trailers and word of mouth. This is because they technology in use today was not available 30 years ago.
I am going to ask 15 different people a questionnaire to find out which types of marketing effect different age categories the most. I will ask the questionnaire to various different age groups so that my results are fair and valid and reflect how the age category results differ. My questionnaire will contain quantitative questions and qualitative questions. Quantitative questions are closed, meaning the data I collect will be in number form, where as qualitative questions are open and the respondent can give any answer they wish. This means I will have a variety of results which I can interpret and use to back up my theory. When distributing my questionnaire, I will produce a paper based form which can be handed to individuals but I will also produce a digital copy which I can ask people to complete online. This is to make sure my questionnaire is answered by as many different aged people as possible. Then after the questionnaires have been completed, I will create a variety of graphs and charts to show my results and also a conclusion.
This is my questionnaire I will distribute:
1. How old are you?
10-15
16-20
21-30
31-40
41+
2. What gender are you?
Male
Female
3. Pick 3 types of marketing that effect you most?
Word of Mouth
TV Interviews, Reviews and Trailers
Newspaper and Magazine Interviews, Adverts and Reviews
Radio Interviews, Reviews and Trailers
Cinema ‘Coming Soon’ Listings
Billboards
DVD/Cinema Trailers
Websites
Online Campaigns
Other
4. Why do these 3 affect you the most?
5. Which effects you the least and why?
And here is a link to my online survey: http://www.surveymonkey.com/s/567SLQP
I have collected the data from the online survey site and these are my results. I have put them in to graphs and word clouds so that the results are easier to read and understand.
1 comments:
Potentially this was clear and focussed looking at gender and age. The graphs do not show the results of the survey though .... only the age and gender of people who took the survey not the ways in which they are affected by different marketing methods. Let's discuss in lesson.
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