Thursday, 7 October 2010

CinemaCity Visit

6th October

In 2007/2008 July and August was the most popular time of year to see a mainstream film. At CinemaCity it’s at the start of the year.

France 2008
            14% household spend was on cinema
            43% household spend was on TV/games/DVDs
2008-1992 13x more was spent on advertising films
1945 – Top 20 films – 25% of market
2000 – Top 20 films – 50% of market

Independent Cinemas
1.      Privately owned and profit driven – I.e. Hollywood Cinemas
2.      Non-profit making and receives public and local subsidy – CinemaCity.
Both show films not shown at Vue/Odeon/etc.
           
Differences between Independent and Mainstream
-Different films
            -Films selected and programmed in a different way
            -Different Ambiance
            -Different audience expectations
 
CinemaCity
3 Screens – Screen 1: 184 seats, Screen 2: 100 seats, Screen 3: 60 seats
All digitally equipped – December 2009
Screen 2 has 3D technology – 2010
Restaurant and Bar
Membership scheme

Programme Analysis 2002
Category
% of Screenings
Mainstream
32%
Crossover
42%
Challenging
25%
Specialist
2%


CinemaCity Top 8 October 2007 – September 2010
1.      Slum Dog Millionaire (Budget: $15million)
2.      Mamma Mia!
3.      A Single Man
4.      The Reader
5.      Quantum of Solace
6.      Inception
7.      Toy Story 3D
8.      Sex in the City 2

Budget for Avatar: $237million

Tell No One (Ne le dis à Personne)
·        Crossover film
·        French
·        Based on a novel
·        4 Caesar awards
·        Reviewed by Sunday Times
·        Budget - £10million/$16million

1 comments:

MW said...

Well done for posting these notes Vickii after our visit.

Where is your essay Script to Screen - this was due three weeks ago?

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